Is data-driven marketing only about Google and Facebook? How does buy side like brands and media agencies utilise data on media plan and to justify campaign performance? How does data management platform work as the core of data-driven marketing?
We will explore the ecosystem of data-driven marketing, what data types are available in the market, and how to incorporate these data sources to Facebook, Google, and other marketing channels. Meantime, Initium Lab will discuss about how supply side such as media publishers and app developers enhance user experience with audience data.