Event | Initium Lab | Exploratory Arm of Initium Media

Hong Kong
Unit 1907, Prosperity Millennia Plaza, 663 King's Road, Hong Kong
William Lau and Roy Zhang

Bitcoin trading could be profitable for beginners and professionals, where arbitrage and margin trading are widely available. Over recent years, many investors are exploring the market and try make money by such trading. In this talk, William will share some basic concepts about Blockchain, Bitcoin and Bitcoin exchanges, and reveal some secrets about his ongoing auto trading side project. While Roy will run a live demo for showing his Bitcoin trading strategies, to bring insights to participants about the potential profitability can be generated.

BlockChain BitCoin

Hong Kong
Room 1022, 10/F, Communication and Visual Arts Building, Hong Kong Baptist University
Jonathan Soma, Director of The Lede Program of Columbia Journalism School

You have wonderful data and a fantastic story, but will people pay attention without a clever visualization? Jonathan Soma will be discussing the interaction between data and visual design in journalism, and how to produce projects that will catch a reader’s eye. He’ll examine both published works and student projects, giving you tips and tricks to help make your stories stand out.

Data Journalism HKBU DNN

Hong Kong
Room 703, 7/F, Communication and Visual Arts Building, Hong Kong Baptist University
Cédric Sam, Coder and Designer from Bloomberg News

Cédric Sam will visit the campus of HKBU and share with the audience a few hand-picked interactive web stories during the talk and outline the end-to-end workflow that takes those stories to life.

Data Journalism Interactive Graphics HKBU

Hong Kong
Unit 1907, Prosperity Millennia Plaza, 663 King's Road, Hong Kong
Bosco Lam, CEO & Co-Founder of AlikeAudience

Is data-driven marketing only about Google and Facebook? How does buy side like brands and media agencies utilise data on media plan and to justify campaign performance? How does data management platform work as the core of data-driven marketing?

We will explore the ecosystem of data-driven marketing, what data types are available in the market, and how to incorporate these data sources to Facebook, Google, and other marketing channels. Meantime, Initium Lab will discuss about how supply side such as media publishers and app developers enhance user experience with audience data.

Social Media Digital Marketing

Hong Kong
Unit 1907, Prosperity Millennia Plaza, 663 King's Road, Hong Kong
Cat Jia and Jay Pun

React-Native is getting more and more attention in developing cross-platform Apps. We have invited two practitioners of React-Native to share their recent experience. Cat (Zhaohui) Jia will brief about building custom React Native components, as well as overcoming some actual limitations. Jay will give a guide on how to monetize apps with Admob, Facebook ads, Revmob, and he will review the painful process linking those SDKs to React Native and share insights about monetisation. Code examples will also be provided.

Mobile Application Development iOS development